OUR STORY
HOW IT ALL BEGAN
SECOND BEAUTY SECRET (SBS)
Founded in June 2010, Second Beauty Secret (SBS) started with a dream to help people everywhere achieve a healthy lifestyle while building a lifelong career. We believe everyone can regain youth, beauty, health and confidence if they are given a second chance. SBS is headquartered in Kuala Lumpur but our real base is in the hearts of those who want the best out of life.
The SBS brand is built on the core concept of “Cell Cosmetology”, which is to give our bodily cells a total “facelift” that results in rejuvenation and vitality. We believe that cells as the basic units of life are the key to true wellness that radiates from within.
Technology and natural ingredients play a big part in the research and development of our products. We want to create health foods that can truly support and improve overall wellbeing without putting a strain on the human body.
OUR VISION
At SBS, our vision is to empower everyone with the second chance to relive and redefine beauty; helping them to regain youth, beauty, health and confidence.
OUR VISION
At SBS, our vision is to empower everyone with the second chance to relive and redefine beauty; helping them to regain youth, beauty, health and confidence.
OUR MISSION
Our mission is to formulate more solutions through cross continent intensive research and development, aiming to bring consumers the most effective products capable of boosting both health and beauty.
OUR JOURNEY
NURTURING LIVES WITH HEALTH & WELLNESS
Over the years, our line of high quality wellness products has garnered good reputation. Our bestselling products have gone through shortages due to high demands. Positive feedback from members and clients has pushed us to continue developing products that we are proud of.
Today, our dream has become reality. Many have benefitted from our products and rewarding programmes. We will continue to make these benefits more accessible to the public so more people are empowered to take charge of their lives.
OUR JOURNEY
NURTURING LIVES WITH HEALTH & WELLNESS
Over the years, our line of high quality wellness products has garnered good reputation. Our bestselling products have gone through shortages due to high demands. Positive feedback from members and clients has pushed us to continue developing products that we are proud of.
Today, our dream has become reality. Many have benefitted from our products and rewarding programmes. We will continue to make these benefits more accessible to the public so more people are empowered to take charge of their lives.
WHAT SETS SBS APART

10 YEARS TRUSTED BRAND

100K SATISFIED CUSTOMERS

FINE INGREDIENTS

WE ARE FAMILY
WHAT SETS SBS APART

10 YEARS TRUSTED BRAND

100K SATISFIED CUSTOMERS

FINE INGREDIENTS

WE ARE FAMILY
KEEPING
KINDNESS ALIVE
It’s better to give than to receive. We believe every little act makes a difference and every life matters. Therefore, what we receive in support as a business, we give back as part of humanity. The SBS Foundation is our initiative in caring for the less privileged and creating positive changes in the society. There’s still much to be done and we hope to continue improving lives and spreading kindness.
Happy Customers

— Jiabao Jj

- Jennifer Lee

- Sabrina Siew
We Care For Your Safety & Wellness
